Sirooni
⬡ Branding
An Armenian Sirooni in the US.
The word Sirooni is an Armenian word meaning beauty and the industry that it represents
is a beauty one.
Nail art has always been a fascinating subject for the brand founders and we were presented
with a case that was very challenging and interesting
at the same time.
As the target market for the products was selected the USA market, we needed to incorporate a smooth transition with an Armenian name and English pronunciation, so came the word “Sirooni”. Simple, yet elegant design helps to make a vivid brand portrait and convey the image of stability and sophistication.
