Baby Pita
⬡ Packaging
The Kyiv-based iFood team, known for
their lavash and pita products, decided to launch something new—a pita designed specifically for schoolchildren. What’s the secret? It’s smaller, lunchbox-friendly, and perfect for a quick,
wholesome snack. And with more and more
kids carrying lunchboxes these days,
home-packed meals have become
the go-to choice over buffet food.
To instantly communicate this idea to parents,
we designed bright, playful packaging.
At its center—a lunchbox bursting with fresh vegetables, emphasizing health and nutrition.
The surrounding cloud? Transparent, allowing customers to see the product inside. And the backdrop? A school board-inspired sketch,
reinforcing the connection to learning. But
the most captivating element? The characters.
We chose dinosaurs—and not just for fun. Studies show that children fascinated by dinosaurs often
have above-average intelligence. While not an obvious symbol of education, these creatures
spark curiosity and grab attention instantly.
Parents and kids loved the idea. The product
carved out a brand-new niche—one that was
in huge demand. Proof that sometimes,
the smallest details make
the biggest impact.
Related works
Parents and kids loved the idea. The product carved out a brand-new niche—one that was in huge demand.
Proof that sometimes, the smallest details make the biggest impact.